Defending champion Mumbai Indians won the title in the 13th season of IPL. He defeated Delhi Capitals in the final.
Disney Star India has generated advertising revenue of around Rs 2500 crore from the 13th season of IPL. According to several industry experts and sources, broadcaster Star India generated Rs 2250 crore ad revenue from TV while video on-demand streaming service Hotstar generated Rs 200-250 crore revenue from ad-sales.
Star India generated ad revenue of around Rs 2200 crore from the previous season of IPL. It had total revenue from both Broadcast and Hotstar.
If there are 9 teams in the next season, then the board will get an additional 872 crores.
The increase in the number of teams in the next season of IPL will also affect the broadcaster Star India. Currently 8 teams play, there are 60 matches. If there were 9 teams, there would be 76 matches. In such a situation, the broadcaster will have to pay an additional Rs 872 crore as licensing fees. That is, you will get 54.5 crore rupees for every match.
Initial 41 matches watched 700 million minutes
According to a Broadcasting Audience Research Council (BARC) India report, the initial 41 matches of IPL 13 were watched over 700 million minutes on 21 different channels. This is 28% more than the previous time. The initial 44 matches of IPL 12 were watched with 550 million minutes.
This time the star got 18 sponsors
Star received 18 sponsors, with 117 advertisers. Whereas Star India had 13 on-air sponsors in the previous season. This time, fantasy sports platforms, digital wallet platforms, online learning apps, social media platforms were co-presenting sponsors.